Why discipline is the key. And always will be.
Every week, someone declares that cold calling is over.
That nobody answers.
That buyers just want links and DMs.
It’s not true.
I see agents—every week—making serious money on the phone.
Calling.
Texting.
Following up.
Whether they’re in B2B or B2C… the medium still works.
The real problem isn’t the phone.
It’s the person holding it:
They got discouraged.
They stopped too soon.
Or they let someone convince them that “outbound is dead.”
But here’s the truth:
We still pick up when the phone rings.
We still check our voicemails.
People really do answer.
Not all of them, sure. Not every time.
But often enough to build a career.
Want to win? Start here:
1. Make more calls.
Seriously. Most people aren’t doing enough to even see the kind of results that are possible.
2. Make more calls.
You’ll get better the more you do it.
Confidence follows repetition.
3. Make more calls.
This isn’t a typo…
It’s the formula.
4. Set a fixed call block every day.
Don’t leave it to chance.
Don’t wait for “free time.”
Treat it like a meeting with your future success—and don’t cancel it.
5. Build your list the night before.
The biggest killer of momentum?
Decision fatigue.
When you begin a session, you should already know who you’re calling and why.
6. Triple dial without flinching.
First call: they ignore it.
Second call: curiosity.
Third call? They pick up.
Pros do this daily.
7. Stop making excuses.
You don’t need a new tool…
You need volume, discipline, and belief.
The channel still works. You just have to work it.
It’s not the phone that’s fading…
It’s the willingness to stay uncomfortable.
That’s not a tech problem. It’s a grit problem.
Let’s fix that.
