The myth of 0 to 100.

We’ve all been here.

Pretend it’s January 2nd…

You’re at the gym.

And you’re staring at your “25 exercise plan” that you came up with to hit your New Year’s fitness resolution.

Benching, squatting, calves, shoulders, deadlifts, and ropes? All day one? Wow.

You push through. Barely able to walk out of the place…

And the next day?

You miss working out altogether.

“Too sore. And too tired.”

And within a week, you’ve given up the goal altogether.

I see the same thing happen all the time in insurance…

An agent comes back from a sales conference, all fired up.

And they try to go from averaging 40 dials a day to averaging 800 a day.

Instantly.

Most of them? They make it about two days before falling right back to 40. (or worse, zero)

Something about the way we’re wired as humans, for whatever reason, does much better with incremental progress.

Doing a little bit more, day after day after day, oddly works incredibly well.

So, much like we need to be disciplined about doing “enough”…

We also need to be disciplined about not doing “too much” right out of the gate.

Balance wins.

Whatever you’re chasing…

Come up with a ramp-up plan between the activity level you want…

And the activity level you are currently doing today.

Then, stick to it. Incrementally adding more and more.

You’ll find yourself having a lot more success with this approach.

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