Everyone wants to build an empire.
Hotels. Restaurants. Coaching businesses. Speaking gigs.
Monetizing literally EVERYTHING.
We see YouTube entrepreneurs doing it all…
And it’s tempting to think: this is the path to success.
A sprawling, global, diversified empire.
But here’s the truth:
Every one of these people went from $0 to $1,000,000 doing ONE thing exceptionally well.
Only after they built real wealth did they start diversifying.
Yet too many people try to skip ahead—spreading themselves thin, chasing opportunities, instead of mastering one.
I have one simple encouragement for you today:
Focus.
The Leap Comes From Focus. Not More Options.
Here are three things to keep in mind:
1) The Grass Isn’t Always Greener.
I came from insurance.
I can’t tell you how many people joined our team… and left within 60 days.
They left mortgages, thinking insurance was better (“less cyclical or whatever”).
Then they left insurance to sell gym memberships because it “felt more… authentic.”
The cycle never stops—until you decide to stay focused.
It really doesn’t matter what you’re selling…
As long as you dedicate yourself to doing it better than 99% of everyone else.
2) Find People Already Making Money. And Run Their Playbook.
Don’t reinvent the wheel.
The best way to break through is simple: do what already works.
The biggest mistake? Trying to be different before you’re even successful.
Here’s a pro-tip…
Many entrepreneurs are surprisingly open to sharing what worked for them.
They find joy in mentoring. Especially if we show that we’re teachable. And simply say “thank you.”
So don’t be afraid to take someone to lunch and ask how they did it.
3) Be Patient. The Experience Curve Is Real.
The first 10,000 hours matter.
You don’t just get better—you get exponentially better.
But if you keep switching lanes, you’ll never get deep enough to see the results.
It’s hard enough to climb one experience curve—let alone eleven.
IN SUMMARY…
The game isn’t about being everywhere.
It’s about being so good at one thing that everything else becomes an option later.
Depth today. Width tomorrow.
