Most entrepreneurs dream of building a big business and selling it.
And they tell themselves that until they’ve reached this milestone…
They can’t waste time smelling the roses.
I understand this mindset.
We don’t want to become boastful or pat ourselves on the back prematurely.
We’re hesitant to throw a big party—because we don’t want to become complacent and lose our edge.
However: this is wrong thinking.
Yes, hard work and hustle are vital…
And we need to keep pushing, no matter how difficult.
But it REALLY helps along the way to celebrate the little wins.
Every sale.
Every new hire.
Every branding milestone.
Every profit breakthrough.
Every completed project.
Why? Because momentum is built on moments…
And if we don’t recognize progress, we risk burning out before we reach the big goal.
Think about it—how many people grind for years, finally reach their “exit,” and realize they spent a decade being miserable?
The real win isn’t just the final destination. It’s what we build along the way.
So let’s start celebrating:
1) Celebrate sales growth.
Every new client, every deal closed, every revenue milestone.
This means our business is moving forward.
I’m not saying we need to constantly break out expensive champagne and ribeye steaks…
But buying coffee and donuts for everyone in the sales department?
Or treating our sales team to a Friday off after they’ve crushed their quarterly goals?
These little gestures can go a long way.
2) Celebrate new hires.
Great businesses are built on great people.
Every addition to our team is a step toward something bigger.
So let’s onboard people with a sense of joy and gratitude.
And make sure they know that we don’t just permit celebration—we encourage it.
3) Celebrate branding milestones.
Launched a website?
Hit 10,000 followers?
Had a killer PR moment?
These all build credibility and long-term success.
4) Celebrate profitability.
Plenty of companies grow revenue but never turn a profit.
If our business is profitable, that’s a win worth recognizing.
Why not gather the team and thank everyone individually, with specific examples, for the contributions they made to profitability in the previous year…
And give each of them a personalized gift?
I guarantee this will put wind in their sails long into the future.
5) Celebrate project completion.
Whether it’s a new product, a marketing campaign, or an operational overhaul—finishing what we start is an underrated skill.
And the two or three hours we spend toasting a job well-done at the local steakhouse or BBQ joint…
Is really an investment of positive energy into the next project coming down the pike.
In conclusion… Celebrate. Celebrate. Celebrate.
Not because it’s about patting ourselves on the back—but because it keeps us energized, engaged, and ready for the next challenge.
The best businesses don’t just wait for the big moment.
They make every step of the journey worth it.
And if you’ve got a reason to celebrate today?
Send me a message. I’d love to congratulate you.
